Roadmap to Success

The Music

• Lead vocals — charisma, tone, shaping melodies, special effects, etc.
• Background vocals — harmonies, blending and balancing and other techniques
• Horn section - melodic lines, harmony, accents, "pyramiding" and other effects
• Rhythm section — roles, timing, dynamics, accents, collaboration of parts, etc.
• Creating successful originals
• Finding that perfect "hook" in the chorus
• Intros, outros (endings), interludes and solos

The Sound

• Creating a band sound that is unique and has personality
• Sculpting the sound of your particular instrument and amp in a way that best enhances your playing
• How to have your sound and playing contribute to the band as a whole
• Adjusting volume, EQ, special effects to best suit the size of audience and hall acoustics

Image

• Developing a unique musical style and "sound"
• Creating a purpose and a message
• Coming up with creative ideas for a new image
• Wardrobe, hair and makeup
• Branding and website development

Rehearsing

• Tips on making rehearsal sessions more productive and enjoyable
• Tightening up vocal parts, horn parts, the rhythm section, accents, the "groove"
• The differences between practicing, rehearsing, performing and recording

Presentation and Performance

• Setting up the equipment on stage
• Devising an effective stage presentation — mannerisms, lighting, effects, props, etc.
• Introductions — style and content
• Developing charisma and larger-than-life persona
• Techniques that will help you take control of your surroundings and uplift your audience
• The psychology behind a well-designed set list
• Encores with finesse

Recording

• How to prepare yourself for studio recording
• Tips on sound engineering, performance and studio protocol
• Miking, mixing, masking, mastering, monitoring and more

Product, Promo and the Music Business

• TV, radio, and live performance venues
• Media, advertising and promo
• Using the Internet as a promotional vehicle
• Signing with the record companies vs. going independent
• CD design, packaging, duplication, promotion and sales
• Copyrighting, contracts, and other legal stuff

General

• Traveling and touring
• Cooperativeness and supportiveness, on both practical and musical levels
• The value and cultivation of commitment, reliability, inspiration, morale